For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.

You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
You should promote your content on Social Media. There are different strategies on how to do that, but the more effective ones are where you target the same audience that is visiting your website. This way, you’re sure to find the people that are interested in what your website is about. So, how do you do that? Different platforms may have different ways to do so.
You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website's performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
For another thing, the Internet has somewhere in the neighborhood of two decades worth of traffic bot programs littering the digital ground. Some have gone through upwards of a dozen name changes and rebrands, moving from one site to another. They disappear, leaving existing users in the lurch, never to receive support or updates when the program stops working. Then identical software comes out under a new name, charging anywhere from $5 to $250, scamming people out of their cash with the same back-end software.
I can honestly say from the experience of working on this project it is almost never as it seems. We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.
It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.

A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
There is absolutely no reason why your on-page optimization should not be perfect. It can mean the different between your website showing up on page three of the search results and your website being the top listing. We encounter so many local businesses that simply ignore their on-page optimization (or the prior SEO company didn’t optimize correctly).
The Internet is positively riddled with traffic generators. They range from low-quality autorefresh bots using proxies to appear as though they come from around the world, to sophisticated traffic exchange systems powered by real people and real advertising. Ideally, you’ll strike upon the most valuable of these networks when you’re searching, but there’s a few problems.
This is another program doing much the same as the previous two, but it has a few unique aspects that put it on this list above the hordes of others. Particularly, it comes in many forms; a web interface, a stand-alone browser, a windows or mac executable or even a paid version. In a fit of goodwill, the paid version – costing $30 for the cheapest version – comes with a huge warning to try the free version before buying. It also warns of a lack of refund policy, so buyer beware.
Alas, there is no quick solution, especially when no one actually knows how Google’s search engine algorithm actually works. The strategies highlighted within this post are some of the better known strategies that improve your ranking chances. And, remember, whatever strategies you use will take time. Don’t expect a sudden increase in traffic if you tweak your SEO.

High ranking metrics will result in getting your site on the top position of several charts such as Top Alexa sites, Top WOT sites and so more. People usually go through these lists to discover new sites and hence you will be getting referral traffic as well. Who knows? Some of those traffic may be your next big client or loyal reader of your blog.

Alas, there is no quick solution, especially when no one actually knows how Google’s search engine algorithm actually works. The strategies highlighted within this post are some of the better known strategies that improve your ranking chances. And, remember, whatever strategies you use will take time. Don’t expect a sudden increase in traffic if you tweak your SEO.


You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”
I can honestly say from the experience of working on this project it is almost never as it seems. We began with targeting a very large segment of users (remember that time I talked about a keyword database of over 50,000 keywords?) but after a few months it turned out our largest (and most active) users were finding us from only a handful of targeted categories.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.  
Hi there. I have just finished reading your article about getting organic traffic and thought I would just offer my opinion. Getting traffic is really important, but one thing that I have learned over the years of running a website is that Google doesn’t just start to give you their organic traffic for nothing. You really need to prove to Google that you are worthy of their traffic. Getting a big social media following is very important. 
What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
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