First things first, if your goal for content is to drive traffic to your site, then you should be treating your blog like a library, not a publication. Which means you should be creating content with highly-searched keywords (and, of course, business objectives, services, etc.) in mind. After all, no search volume, no chance you drive organic traffic.
For a long time, digital marketers summed up the properties of direct and organic traffic pretty similarly and simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. This explanation, however, is too simplified and leaves most digital marketers short-handed when it comes to completely understanding and gaining insights from web traffic, especially organic and direct sources.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
This particular site isn’t really an automatic traffic generator. Instead, it’s an old, long-running network for email lists. The idea is to build an email list independent of SEO or Google, which frees you from the rigors of content marketing. You still need to work to generate leads, and you still need a website to pull in opt-ins, but FFA gives you a wide range of tools you can use to succeed. For example, a heat map and Google Analytics integration ensures the system gives you all the information you need to succeed. You can split-test as many as 100 variants on a given page, to make sure you’re using the best one. And, of course, the network is old and long-running, meaning it has a positive reputation and a history of being effective. You can find plenty of support from the staff and other users.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
People want to speak their minds and weigh in on subjects they feel passionately about, so building a community into your site is a great way to start a conversation and increase traffic to your website. Implement a robust commenting system through third-party solutions such as Facebook comments or Disqus, or create a dedicated forum where visitors can ask questions. Don’t forget to manage your community to ensure that minimum standards of decorum are met, however.
It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
What I’m getting at is using Google’s related searches to your advantage. Google related search queries are exactly what they sound like—searches that Google has algorithmically associated with certain groups of keywords. So, if you find a keyword that has high volume, is relevant to your target audience and business goals, and has relatively low competition, your job isn’t done. Instead, make sure that you’re taking note of related searches to ensure your content is in-depth and fully addresses the topic.
When you have an online business platform it is quite obvious that your viewers/consumers might be having queries or doubts about the content. In place of just giving them a short reply, you should aim for posting content related to the doubts or problems your clients or consumers are facing. You should answer WHY’s or WHAT’s of your clients because when all such questions are put up at Google, your website will be shown at top with all the answers. It would be a nice way to be targeted by Google & have more organic traffic.
For example, in Facebook, you can target specific groups or user pages that are cohesive with your keywords. You can then promote your website products or blog posts to that audience. In Twitter, you can search by hashtag for some of the keywords you write about. You can then reply or do a mention to that audience and see how your products or blog post can help them solve their problem.
Guest blogging purely for inbound links is a flawed strategy because the value of those links are going down. However, guest blogging for traffic is still an incredibly viable strategy. While that inbound link you get at the end of a guest post doesn’t have as much SEO value as it used to, it still has the value of exposing your content to a new audience.
Earning genuine viewers is the most difficult task and one of the important things you should look out for. Making your viewers engaged to view your content will help you to make your viewers stay longer on your website. With the general continuous flow of traffic on your site, your digital image will be improved among your online audience. So, to attain a respectable image among your online follow-ship, organic traffic is the one & only thing that will help you.
You need to constantly monitor your keyword rankings and determine whether or not your SEO efforts are paying off. There are several highly effective SEO tools to help you audit and monitor your website's performance. Not only do you need to be monitoring your rankings but you need to dive deep into your analytics and determine what keywords and traffic sources are producing the most conversions.
Using this data can help you identify additional “buyer” keywords to target and what keywords to stop targeting. Keyword research, content marketing, and link building are things that you need to constantly be doing, even when you reach the top of the search rankings. Many businesses think that they can slow down these efforts once they reach the top, but easing up on your SEO strategy will see your competition take over the top position if you are not continually improving your search engine optimization effort.
Thanks for sharing this insightful article on how to get organic traffic to my website. I agree with you that it is really frustrating posting articles on a site with little or no traffic to view my content. I think your article is right on time and I agree that creating high quality content, targeting low competition keywords, not being distracted and other vital points you made will really help me generate traffic into my blog.
Also consider forums where people hang out and discuss various subjects. Asking and answering questions is a great way to increase your own knowledge as well as sharing the knowledge you already have. Being active in these forums (Quora for example) is another way to get good exposure. Remember though, no Spamming, or your time there will be short.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.