As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Also consider forums where people hang out and discuss various subjects. Asking and answering questions is a great way to increase your own knowledge as well as sharing the knowledge you already have. Being active in these forums (Quora for example) is another way to get good exposure. Remember though, no Spamming, or your time there will be short.
Alas, there is no quick solution, especially when no one actually knows how Google’s search engine algorithm actually works. The strategies highlighted within this post are some of the better known strategies that improve your ranking chances. And, remember, whatever strategies you use will take time. Don’t expect a sudden increase in traffic if you tweak your SEO.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

Guest blogging and infographic distribution are great ways to attract high quality links. Do not focus on the total number of links. Spend your time focused on quality links, from websites that are highly relevant to your business. If any SEO company tells you that they can rank your website virtually overnight you need to turn around and run away…fast. Google will continue to refresh their Panda, Penguin, and Hummingbird updates, so make sure that you are focusing on quality rather than quantity.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
You should promote your content on Social Media. There are different strategies on how to do that, but the more effective ones are where you target the same audience that is visiting your website. This way, you’re sure to find the people that are interested in what your website is about. So, how do you do that? Different platforms may have different ways to do so.
Analysis – Using our newly built algorithm we got to testing, creating websites to test content patterns and architecture. We were quick to declare defeat within verticals without traction, and paid close attention to where the traffic was growing the most. The algorithm started to take shape and after roughly 3 months was able to identify within an order of magnitude the amount of traffic we could acquire for a given set of costs.

You’re not limited to promoting your website or blog posts on Social Media. You can do this with other blogs, especially in your niche. You can reach out to bloggers in the same niche and write a guest post on their blog. If their audience reads and likes your blog post, they may come to your blog to read more of your content. By being able to post your blog post links on other websites, you are effectively practicing the art of “backlinking”. Backlinking is a strategy that increases your website ranking on the search engine results.
This is yet another area that you should pay particular attention to. Thankfully, Yoast SEO will help you in this too. Before diving into it, the SEO title is what is displayed in the search results as the title of your blog post. The Meta description is the concise description that appears in the search results under the SEO title. See the screenshot below, which shows how Yoast SEO helps you populate these critical fields.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
The number one reason we hit our traffic goal this year was because we were diligent and committed to repurposing and republishing old content. Necktafy supports this idea, and does a great job explaining what they call the “two-year blogging nosedive.” Summarized, the blogging nosedive is when a piece of content stops generating organic traffic, typically after two years.
When you start writing a new blog post, you should first research the keywords or key phrases that your audience is searching for. Think of what you’re going to write about and brainstorm on a title that will contain your keyword or long-tail keyword within. Of course, your blog post title should be catchy or invite curiosity so that your audience clicks on it. I had already written about how to optimize headings in this post (look for Simple Way #1).
Math – we took a mathematical approach to designing an evaluation model that would allow us to gauge opportunities based on their potential returns. Ultimately this led to the creation of what we now call our keyword opportunity evaluation, which is a financial model that measures the approximate output (traffic) based on a finite set of inputs, including elements like average DA, number of links / linking domains, age of site, content footprint, etc.
There is an excellent tool, a plugin, that helps you do this seamlessly. It’s called Yoast SEO and it’s available in a free or paid version. When you start writing your posts, the “Yoast Internal Linking” sidebar opens up and suggests which posts you should be linking to. The primary suggestions are always to cornerstone content, while the other link suggestions are for similar posts or keywords.

You could get even more specific by narrowing it down to customer base. Is there a specific group of clients you tend to serve? Try including that in your long-tail key phrase. For example: “SEO agency for non-profits in Albuquerque NM.” That’s a key phrase you’re a lot more likely to rank for. Not to mention it will also attract way more targeted, organic traffic than a broad key phrase like “SEO agency.”

Hi there. I have just finished reading your article about getting organic traffic and thought I would just offer my opinion. Getting traffic is really important, but one thing that I have learned over the years of running a website is that Google doesn’t just start to give you their organic traffic for nothing. You really need to prove to Google that you are worthy of their traffic. Getting a big social media following is very important. 

So, how can you increase your chances of appearing on the first page of the search results? This blog post discusses the best 7 strategies to increase your organic search traffic. The strategies discussed below all relate to some form of Search Engine Optimization (SEO). SEO is a strategy that you can use to increase the chances of your site being found in the search results.
Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.

In just two weeks after publishing this post, I went to Google and searched for the full title of this blog post, “Best 7 Strategies To Increase Organic Search Traffic”. To my surprise, I ranked No. 2 back then. Today, Jan 3, 2019, I was updating this post, so I checked it again. There I am, ranked at No. 1 on Google Search!! So, dear reader, the strategies highlighted here do work! By applying the strategies I have mentioned in this post, I have increased my chances of ranking it on Google.

Traffic exchange users are comparatively low quality, but they’re still real humans. You’re getting real people to view your site, you’re just not bringing them in organically the way Google intends. You can make money from these users, but your conversion rate will be typically lower than what you might see from organic traffic. Of course, it’s also much cheaper and faster to find this traffic than it is to invest in SEO and content marketing.
For example, in Facebook, you can target specific groups or user pages that are cohesive with your keywords. You can then promote your website products or blog posts to that audience. In Twitter, you can search by hashtag for some of the keywords you write about. You can then reply or do a mention to that audience and see how your products or blog post can help them solve their problem.

When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

This is a simple but time-consuming process and an example of off-site SEO. Once you have written the type of content that makes you proud, and you publish it, it’s not going to get read by itself. You need to spend a lot of energy in promoting it. Fortunately, there are some tools that help you automate some of these tasks, but you still need to put in some time into it.


Backlinks are basically Authoritative linking. Which means someone else says about your site that it is in an indication of a particular keyword or you have authority in a particular market is indicating that their readers can go and find more helpful information from certain places on the web and they do that by creating these authoritative links which also called backlinks. The more of high quality, authoritative links that you have, Google considers this as you are being incredible in the market. Your website can be authoritative by having other website owners to link to your website, Then Search Engine algorithm will consider your site and you will get higher boost to your SEO and your site will likely get higher ranking and the more of this authoritative link. Blog Commenting is a great way to get backlinks to your website. Step 1. Find relevant and high traffic blog in your niche. Step 2. Actually read the post, what all it’s about. Step 3. Just leave relevant comment to the topic, then simply place your link in the comment.

This is the practice of optimizing your SEO using services or websites that are external to your website. For example, as your website or blog gains popularity, there are services or website that will give your domain an Authority Value. Domain Authority is an indication of how well your domain will rank in the search engine results pages. There is another set of strategies you can use to optimize for Off-Site SEO that I will write about in a future post. However, Strategy #7 below is an example of an off-site SEO method.
Posting every other day or skipping days rather than regularly posting on your website will not be going to attract traffic to your website. So, you should always have enough content in your hand that you can post regularly. One of the major benefits that regular posting will give you is that you will have regular traffic on your website which ultimately going to increase your organic traffic. Another thing is that your talent or skill will sharpen with regular writing & posting content. If you have a busy schedule or running a business at the same time, then you should hire writers to assist you.
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