The number one reason we hit our traffic goal this year was because we were diligent and committed to repurposing and republishing old content. Necktafy supports this idea, and does a great job explaining what they call the “two-year blogging nosedive.” Summarized, the blogging nosedive is when a piece of content stops generating organic traffic, typically after two years.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Believe it or not, you can increase your website presence by consistently blogging and adding outstanding content to the internet. What is most beneficial for your website is that by writing exceptional content, you’re increasing your brand awareness. You’re adding value that is specific to your target audience. If you’re doing this correctly, your “audience” is searching for the very search terms (also known as keywords or key phrases) you’re writing about, and thus, it increases your chances of your website being found in the search results pages (known as SERPs).
Tailwind: This is an automatic scheduler designed mainly for Pinterest, and now also available for Instagram and Facebook. It operates on the same principles as Buffer and is a must if you use Pinterest extensively. It also has a Chrome extension. Tailwind has a 30 day trial and then is $15/month or $9.99/month if you pay annually. There are more plans to upgrade to if you need to.
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are extraordinarily savvy to spam disguised as legitimate links, but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
Buffer App: This is a free app that you connect to your social media accounts. You can upgrade to a Pro account that gives you more features. You can configure the dates & times you need to post. Once your accounts are connected, you can select what you want to share on social media and click on Buffer. It’ll ask you which accounts you want to post to and you can customize the “message” you want to promote, by adding hashtags, images and a brief description. You can also install a Chrome extension that allows you to instantly “Buffer” any website post you’re on.
Hey Ashok! Good question. I work with clients in a lot of different industries, so the tactics I employ are often quite different depending on the client. In general though, creating killer resources around popular topics, or tools related to client services. This provides a ton of outreach opportunity. For example: We had a client build a tool that allowed webmasters to quickly run SSL scans on their sites and identofy non-secure resources. We reached out to people writing about SSLs, Https migration etc and pitched it as a value-add. We built ~50 links to that tool in 45 days. Not a massive total, but they were pretty much all DR 40+.
Once you’ve found your keywords (it doesn’t hurt to try and find new keywords, either), look at your old content and see what you might need to add to optimize your content for these striking distance keyword nuggets of gold. Hint: that could include adding new paragraphs and topics, cutting irrelevant content, adding new graphics, adjusting title tags and meta descriptions, etc., etc.
To sum up all of this information, even organic traffic, like direct traffic, has some gray areas. For the most part, though, organic traffic is driven by SEO. The better you are ranking for competitive keywords, the more organic traffic will result. Websites that consistently create content optimized for search will see a steady increase in organic search traffic and improved positioning in the search results. As a marketer, it is important to look at your keywords and high-ranking pages to identify new SEO opportunities each month.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.