Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Once you have the piece of content you want to repurpose and the keywords you’re optimizing for, Google it. Type in the keywords and hit enter. Then, compare your content to the content that’s front and center on page one. What are they talking about that you’re not? Are there any topics you need to add? Is the content even relevant to what you’re trying to say? Based on the content, what can you assume the user’s intent is with that particular keyword?
As we briefly mentioned above, your website or blog posts should target your audience (your prospects, your readers). You should be writing to them. You should be asking yourself what your target audience is searching for on Google. Based on that, you should provide the solutions to their inquiries in the form of content that is coherent with their search terms. In other words, the keywords or key phrases you use within your content must coincide with what your audience is actively searching.
PBP is sort of a cross between a traffic generator and a multi-level marketing scheme, only without the threats that MLM traditionally entails. You’re not absolutely required to sign up under someone, though the program does cost money on a monthly basis. You’re granted access to traffic generation tools, as well as other promotional information and training. The MLM comes in with their referral commissions, which many people use more than the marketing tools themselves. There’s a sizable commission for enrolling new members, as well as seeing them succeed.
This is a topic that for some time has lingered on my mind. Trying to find answers I want to hear or read rather than put in the hard long hours of quality work but it looks like there’s no running away from the truth. Common to what I’ve come across is quality content, consistency and low hanging fruits keywords which have proven to yield results when I started to put it to test. In fact, I agree with you that no good results come on a silver platter.
Tailwind: This is an automatic scheduler designed mainly for Pinterest, and now also available for Instagram and Facebook. It operates on the same principles as Buffer and is a must if you use Pinterest extensively. It also has a Chrome extension. Tailwind has a 30 day trial and then is $15/month or $9.99/month if you pay annually. There are more plans to upgrade to if you need to.
First, you need to know what content is old. If you have a content inventory, this should be simple. If you don’t, you can use Screaming Frog (free up to 500 URLs) to scrape your blog content and publication dates. Or, if you’re more of a manual person, go into Google Analytics and see which blogs are driving traffic and check when you published them. Tedious, but effective.
Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Optimise for your personas, not search engines. First and foremost, write your buyer personas so you know to whom you’re addressing your content. By creating quality educational content that resonates with you>r ideal buyers, you’ll naturally improve your SEO. This means tapping into the main issues of your personas and the keywords they use in search queries. Optimising for search engines alone is useless; all you’ll have is keyword-riddled nonsense.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.