First, you need to know what content is old. If you have a content inventory, this should be simple. If you don’t, you can use Screaming Frog (free up to 500 URLs) to scrape your blog content and publication dates. Or, if you’re more of a manual person, go into Google Analytics and see which blogs are driving traffic and check when you published them. Tedious, but effective.
If both page are closely related (lots of topical overlap), I would merge the unique content from the lower ranking article into the top ranking one, then 301 redirect the lower performing article into the top ranking one. This will make the canonical version more relevant, and give it an immediate authority boost. I would also fetch it right away, do some link building, and possibly a little paid promotion to seed some engagement. Update the time stamp.

Plan your link structure. Start with the main navigation and decide how to best connect pages both physically (URL structure) and virtually (internal links) to clearly establish your content themes. Try to include at least 3-5 quality subpages under each core silo landing page. Link internally between the subpages. Link each subpage back up to the main silo landing page.


To rank your website in top searches in any search engine. So you are using keywords, it may be a good trick but not for some organic users. So if you want to attract more visitors who are really interested in your website you must go with long tail keywords which are more specific with your website and more visitors with interest. And also it will boost your content in search rankings and help your ideal customers find you.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
Hey, Matt! Thank you for your sharing, and I learned much from it, but I still have a question. We began to do SEO work for our site 2 years ago, and our organic traffic grew 5 times ( from 8K to 40K every day). But two years later, it is very difficult to get it grow more, even it drop to 3.2K every day. So can you give me any advice to make our site's traffic grow again? Thank you in advance!
Mobile traffic: In the Groupon experiment mentioned above, Groupon found that both browser and device matter in web analytics’ ability to track organic traffic. Although desktops using common browsers saw a smaller impact from the test (10-20 percent), mobile devices saw a 50 percent drop in direct traffic when the site was de-indexed. In short, as mobile users grow, we are likely to see direct traffic rise even more from organic search traffic.
Keyword Tracking in SEO: The 5 Irrefutable Laws Keyword tracking is like calorie counting. It’s time-consuming and boring and unexciting. But if you will yourself to do it, day in and day out, you’re all but guaranteed to see positive results. Where diligent calorie counting leads to weight loss… …diligent keyword tracking leads to higher rankings on search...
Believe it or not, you can increase your website presence by consistently blogging and adding outstanding content to the internet. What is most beneficial for your website is that by writing exceptional content, you’re increasing your brand awareness. You’re adding value that is specific to your target audience. If you’re doing this correctly, your “audience” is searching for the very search terms (also known as keywords or key phrases) you’re writing about, and thus, it increases your chances of your website being found in the search results pages (known as SERPs).
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
Help your contributors out by clearly outlining who they should be writing to (your target audience), how you want them to portray your company, brand, service, or product (make sure it’s on brand), sharing a few examples of great content out there (politely nudge them to fulfill your content marketing vision), and encouraging them to include links to research, etc. (SEO best practices).
Believe it or not, you can increase your website presence by consistently blogging and adding outstanding content to the internet. What is most beneficial for your website is that by writing exceptional content, you’re increasing your brand awareness. You’re adding value that is specific to your target audience. If you’re doing this correctly, your “audience” is searching for the very search terms (also known as keywords or key phrases) you’re writing about, and thus, it increases your chances of your website being found in the search results pages (known as SERPs).
Your keyword research will determine whether or not your search optimization effort will be a success or a failure. Many businesses make the mistake of basing their keywords on just the search volume. This often leads to attempting to rank for keywords that are very difficult and costly to move up, or even keywords that aren’t “buyer” keywords and just send useless traffic to the website.
Blog away. With my personal experience i can say that blogging can be a best way to bring some organic traffic on your website.it allows you to describe your business more deeply and can help you to keep user engaged.but while doing this must keep in mind that writing spammy or poor content will harm your site more than it may bring some profit in.
To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.

It is important to target keywords that your target consumer is likely to search for while looking for the product or service that you offer. For example, if you are an accounting firm located in Miami you would not want to target a general keyword such as “accounting firm.” Not only is it a very difficult keyword, but also you will be attracting visitors from all over the globe. Instead, you would want to target a more precise keyword such as “accounting firm in Miami” or “Miami accounting firm.”
Use internal links. One of the best tricks you can use to keep visitor engaged in your website is using internal links. Just use some other post’s link to redirect user and make a visitor spend more time on your website.This can keep visitors on your website for longer, which helps boost your search rankings. Don’t, however, overuse internal links; too many and it starts to look like spam.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
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