View Count: View count is the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it's important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
In fact, the biggest challenges of video marketing in 2017 are strategic: How to build a solid and effective video marketing strategy, how to create content that people want to consume, and how to create engaging videos that get shared. Additionally, video content marketers need to have a solid understanding of metrics, and how they indicate a video’s success and areas for improvement.
Just like organic posts, paid social media posts can spread your content far. Paid posts, however, allow you to target the exact type of person you want watching your ads. Organic posting is only shown to your immediate fans, but with paid advertising, your content can target all sorts of demographics, locations, income levels, interests, and beyond —  ensuring only the people most likely to purchase from you actually see your ad.

While videos used to be associated only as a branding medium for big companies, now it’s an essential part of performance marketing for every business with an online presence (aka everyone). According to a survey of 570 marketing professionals conducted by Wyzowl 85% of businesses regard video as an important part of their marketing strategy and 99% intend to continue to use video in 2018.
We encourage you to adopt this results-first frame of mind. Keeping an eye on the metrics that actually help you accomplish your video goals is more important than anything, so don’t be blinded by the glint of a high impression count — or at least not impression count alone! Learn how specific metrics actually translate to video success and you’ll get not only a million views, but tons of sales, as well.
Some brands and influencers have found an incredible niche on YouTube. YouTube personalities Casey Neistat and Amy Schmittauer are awesome examples of influencers with a loyal following while GoPro is the Cinderella story of brands making it big. Those, along with countless others, have discovered a formula for YouTube success and it has worked well.

Native advertising embeds your video content onto a third-party website in a natural way that doesn’t disrupt the user’s experience. For instance, if you own a bakery and created a commercial about all the different types of cakes you sell, your video might be naturally embedded on a food website in an article about baking. This advertising is slightly more expensive than social or search ads, but have high returns thanks to the relevance of the content.
Begin with a review of your existing video content. Which formats and topics have you covered, and which have you missied? What's working and what isn't? A thorough audit will help to pick out the strengths and weaknesses of your current videos and suggest areas for improvement. Check out our blog post for a guide to conducting your own video audit.
Vimeo is not as popular as YouTube or Facebook, but its affordable paid subscriptions allow you to upload and customize your videos for placement on your website, landing pages, or email campaigns. A paid subscription removes ads and suggested videos after your clip ends. At BJC Branding, we opted for a paid Vimeo plan, so we could upload video content to our website and share via email marketing.
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service. That is why 45% of businesses who use video marketing said that they have an explainer video on their home page. Of those businesses, 83% said that their homepage explainer video was effective.
There’s a lot leading up to this day, but what a day! Production dayExtended Article7 Must-Know Tips for Production Day FilmingIt’s production day! All your planning and creative brainstorming have led to this. Whether you’re handling production yourself or have hired a team to… Read More can be crazy and hectic, or totally cool and organized. It’s when you finally see your video come to life for the first time — there’s a definite feeling of accomplishment. Exciting as it may be, there’s still a lot to do to ensure your video is the best it can be.

There’s a lot leading up to this day, but what a day! Production dayExtended Article7 Must-Know Tips for Production Day FilmingIt’s production day! All your planning and creative brainstorming have led to this. Whether you’re handling production yourself or have hired a team to… Read More can be crazy and hectic, or totally cool and organized. It’s when you finally see your video come to life for the first time — there’s a definite feeling of accomplishment. Exciting as it may be, there’s still a lot to do to ensure your video is the best it can be.
One video is great, but the more often you post engaging video, the better. It may not be realistic to post videos every single day or for every single initiative, but if you’ve got a major campaign you’re working on or an initiative that would really benefit from video, dedicate some resources to video creation. Even overlaying text on a piece of stock footage can be highly engaging on your website and bring more visitors from organic search.

Take a look at your development team as well as the volunteers and employees who contribute to your organization on a daily basis. They can easily create effective videos as long as they’re creative and believe in your cause. Also, take another look at your dedicated marketing team, if you have one. These individuals are already all you need to create a great video because they know how to tell a powerful story, and that’s all it takes.

On the other hand, you also need to give the creatives behind your videos enough space and freedom to produce excellent content rooted in your initial audience and competitor research. This involves coming up with creative approaches to turn those audience insights into artistic expression generating the desired emotion, thought and behaviour in the right people.
In the section on preparing talent, we discussed how to record your script in short sections. If the editor were to stitch these sections together side-by-side, the subject's face and hands might abruptly switch between clips. This is called a jump cut, and for editors, it poses an interesting challenge. Thankfully, this is where b-roll comes in handy, to mask these jump cuts.
Thanks to its viral nature, simple accessibility and built-in value, video marketing stands out as a smart way to approach content marketing in 2017 and beyond. Video marketing is an incredible way to create content that is personal and has a real impact on your audience. It has an incomparable ability to create emotion driven sales – and sales are always personal on some level. Buyers want to feel good about their choice, and video marketing, when done correctly, is the best way to create this feeling.
After you've determined the type of music you need, it's time to start analyzing potential songs. Consider the song's pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, Top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you're looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.

You can also re-edit your video footage. If your view-through rates are low, your viewers are losing interest quickly. Try creating a shorter cut of your video that’ll be more engaging to your audience. Maybe try adding graphics to spice up the content. Although you don’t want to entirely replace your original video, creating different versions of it may bring you better results.


What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don't have an effective sales funnel and optimize your conversions, you'll just be throwing money away.
Sadly, posting a video on an otherwise blank page won’t do much for your SEO. Make sure you embed your video on a page full of relevant and informative content. This will let search engine crawlers know you have not only engaging multimedia on your site, but that you provide a ton of valuable and useful information. Be sure the content relates to your video — sometimes, posting the video transcript can help a lot, too.
Bottom line, overall strategy and data should drive your video marketing strategy. First, plan a solid strategy to develop video(s) for each level of your sales funnel. Outline the content and goals of each individual video. Determine what metrics will best determine a video’s success. Then, test. Analyze. Tweak your videos (and their deployment), when necessary. Work to make them more effective. And whatever you do, do do video; in 2017 and beyond, it’s the cornerstone of your brand’s marketing efforts.
Now comes the script writing, the search for the perfect agency, the video review and edits, and celebrating finally having a beautiful, well-crafted video you can be proud of. The entire production process should take about two months with the right partner, but be sure to plan more time than you need for each of the following individual production stages so you don’t fall behind.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You've likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
A product videoExtended ArticleWhy a Product Video for Your Ecommerce Company is NecessaryPicture this: You’re looking for a new electric bike online, and you find what seems to be the perfect one for a fraction of… Read More tells your audience about your best-selling products or services and their top features. It shows your product in action and helps increase consumer confidence in your company or brand.
YouTube is also (surprise, surprise!) highly addicting. 83% of viewers prefer YouTube over any other video platform. Once viewers are on the platform, they usually stick around to watch another video … or 20. This can make it difficult to drive traffic back to your site from the platform. Despite these barriers, YouTube is a great platform for hosting videos and growing your audience.
×