Most of all, your video is never complete without a call-to-action as your final slide. You’re not creating video ads just for the fun of it, though it is fun, but because you want to lead your audience to do something. Clarify what you want them to do and exactly where they should go after seeing your add. The standard best practice would be adding your business logo, tagline and your website or link for that unique campaign.
In addition to visual editing, you can (and should) add graphic effects to your branded video. These graphic elements can include animation, text graphics, fade ins or outs, lower-third graphic overlays, interview names and titles, logos, product modeling, and more. These elements really tie all your branding efforts together, so use them smartly and you’ll have a professional video you can be proud of.
Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.
As you begin creating videos, you'll notice a key difference between video scripts and your typical business blog post — the language. Video language should be relaxed, clear, and conversational. Avoid using complex sentence structures and eloquent clauses. Instead, connect with your audience by writing in first person and using visual language. Keep the language concise, but avoid jargon and buzzwords.
Limited resources don’t have to limit your NGO from developing and implementing an effective video marketing strategy. With the help of a video creation platform, such as Wochit, you can create most of your videos in under an hour. Simply take advantage of the platforms large media library, storyboards, simplified editing dashboard, and sharing capabilities to create fantastic videos that you can use everywhere.

Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Vine and Facebook, where they automatically play as a user scrolls past.
Try to keep social content videos under 30 seconds. Pay attention to aspects unique to social media, like muted autoplay and video looping; you can actually use these tools to your advantage by playing with silent audio and creating seemingly endless loops. Also take advantage of highlighting positive customer feedback in your social videos — this increases your credibility and spreads positive word of mouth.

Video experts often credit 24fps with a more “cinematic” look, while 30fps is more common, especially for videos that need to be projected or broadcasted. A good rule of thumb is to ask the end user of your video what his or her preferences are and shoot based on that. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage.
Do you want to attract a new audience to your brand? This top-of-funnel goal is the broadest and probably the easiest to measure. Attracting an audience means presenting your brand as the solution to a problem that was recently introduced to the viewer. This will likely be your first interaction with them, so you want to make sure it’s a memorable one.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.

Talk to your existing customers. They are the ones who already know, like, and trust you enough to buy what you're selling. Their input could help you create content that attracts more of the similar audience. Literally set aside 30 minutes to call them and ask why they hired your product to solve a problem and what content they'd like to see you produce.


Now that you know what stage of the marketing funnel you’ll be targeting, it’s time to figure out who your intended audience is. This is also a crucial step; if you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are meant to watch it won’t, and those who do watch it won’t convert. So, how do you know who your target audienceExtended ArticleHow Do You Find the Target Audience for Your Brand Videos?One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is… Read More is?


Tone: Are you serious or sarcastic? A great approach to define your tone is to use the "We are ____, but we are not ____" exercise. In this framework, develop three bullets to help you understand the tone of the video content you're going to produce. For example, "We are humorous, but we are not over-the-top." These tone bullets are meant to guide you toward consistency.
Instead, invest in an external hard drive like one of the Lacie Rugged models. External hard drives come in a variety of sizes and port options (Thunderbolt, USB 3.0, etc.). Multimedia creators will use the phrase “working off of an external” to describe storing all of their project files on this hard drive. This method also makes it easier to collaborate with teammates because you can easily share the drive.
Cash rules all! Yes, creative planning and strategy are important, but let’s be real. Without the proper budget, it’s going to be difficult to get exactly what you want. Plan for the money and resources at your disposal. Plan what you’ll create or shoot in-house and what you may want to outsource to a production company. Plan what you can splurge on and what you may want to save on.

Social algorithms are increasingly prioritizing video content, so you’ll want to make sure you’re promoting your video numerous times on all your social media channels, including Facebook, Instagram, Twitter, LinkedIn, and more. Video generates 1,200 percent more shares than links and images combined, so this is a required (and easy) place to promote your video and reach a large audience.
As you craft your story, keep in mind the people who will need to approve your video (your manager, your company’s founder, your marketing department, etc.) and the time it takes to implement their feedback. Sudden changes in scripting, messaging, goals, and more can throw your whole production off-kilter. But still, these changes are all too common. Take a look at our creative guide that’ll help you manage creative feedback from everyone on your team.
An analytics platform will give you the best overall picture of your important data and where it comes from. The good thing about these platforms are how they’re able to tie all your marketing efforts together — your advertising, your social posts, your referral sources, even audience demographics and more. These simplify tracking efforts and put all your data conveniently in one place. There are tons of analytics tools, but here are our favorites.

Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from  your competition.


Animated videosExtended ArticleVideo Animation: How to Engage and Captivate Your AudienceYou might know a little about all the different types of videos there are — welcome videos, how-to videos, brand videos, and more —… Read More have the power to engage and captivate your audience like no other. Animation is an interesting style because it can be used independently of the content in your video; almost any type of video can be made in the style of animation. But animation is especially powerful when it comes to explaining difficult-to-understand concepts or technology.Client: Cargopic It’s also a great for combining with other styles. You can have a lifestyle video that uses animated graphics or animated cutaways, or you can use it entirely on its own. It’s wonderfully versatile and spices up almost any video you create.
The right lighting can make the difference between a beautiful, high-quality production and a shoddy, low-budget production. Lighting sets mood, lighting sets tone, lighting sets the entire look and feel of your production, so pay close attention to it. Again, you should have a professional handle this for you, but don’t forget to check your shots and approve the look and feel.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.
Now that you know what stage of the marketing funnel you’ll be targeting, it’s time to figure out who your intended audience is. This is also a crucial step; if you create a video without a specific audience in mind, it’s much more likely to be a flop. Those who are meant to watch it won’t, and those who do watch it won’t convert. So, how do you know who your target audienceExtended ArticleHow Do You Find the Target Audience for Your Brand Videos?One of the first steps in creating your video marketing strategy is figuring out exactly who you want your videos to reach. This is… Read More is?
Ideally, you’ll use all three distribution methods. You know your audience and hopefully you know how they’ll respond to your video. Focus on the distribution method that’ll give you the biggest return. If you’re in the film industry, focusing more on paid distribution might be your best bet. If you’re in the field of cancer research, earned media might be the way to go. Are you an entrepreneur that just launched your own startup? Spread word via your owned channels. It all really depends, so do a little research and see what fits your situation best.

Social media has revolutionized the way online users communicate with each other, with short, concise statements trumping longer forms of content. Micro-video apps shorten videos to less than ten seconds, making them ideal for sharing on sites like Twitter and Instagram. In this format, customers can quickly view a message as they scroll through their social media feeds. Brands can quickly send a message that will be seen by a larger audience, especially on Vine and Facebook, where they automatically play as a user scrolls past.
View Count: View count is the number of times your video has been viewed — also referred to as reach. This metric is great to track if your goal is to increase brand awareness and have your content seen by as many people as possible. However, it's important to remember that every video hosting platform measures a view differently. For example, a view on YouTube is 30 seconds while a view on Facebook is only 3 seconds. Be sure to read the fine print before reporting on your video view count.
After you've determined the type of music you need, it's time to start analyzing potential songs. Consider the song's pacing. Songs with a steady rhythm are easy to change to suit your video style. Hoping to include your favorite, Top 40 hit? Popular, radio songs are usually structured in 4-5 parts and can be difficult to transition. Try to choose simple songs that are easy to loop. If you're looking for an instrumental song, be sure to find something that was recorded with real instruments. Songs made with digital samples can make your video feel unprofessional and out of date.
Pixels track everyone who comes to your site, and you can build custom audiences around them. For example, if you post content about how to learn to drive a semi-truck, and you track visitors with pixels, you can then market truck driving certification to people who have already shown an interest in that already because they visited that specific page. And your conversions will skyrocket.
Professional cameras, like DSLRs, give you fine control over the manual settings of shooting video and allow you to achieve the shallow depth of field (background out of focus) that people rave about. While they're primarily used for photography, DSLRs are incredibly small, work great in low light situations, and pair with a wide range of lenses — making them perfect for video. However, DSLRs do require some training (and additional purchases) of lenses.
In the following sections, we'll cover the types of videos you should create for each stage in the image above. To start, plan to create at least two videos for each. Don't forget to include call-to-actions to help lead your audience through their purchase journey and into the role of "promoter." Over time, you can improve based on conversion rates and the content gaps you discover.

With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”


Customer testimonials are usually between 30 seconds and two minutes long and can focus on one happy customer or numerous. These videos are highly versatile, meaning you can publish them almost anywhere. You’ll just want to make sure whoever you film is wholly authentic — a forced or fake-feeling testimonial could be more detrimental to your brand, so take some time to find the perfect person.
Hi, thanks for a great blog. In our office we have a debate going on about whether all of this video hype that we’re experiencing from basically everywhere today is really just, well, a hype.. In line with more and more companies using video marketing, text as we know it might fade out, pictures as we know them might fade out, but if everybody starts using video, what will then happen? Today, video is commonly seen as a way to stand out and capture users’ attention, but what if every brand start publishing video solely? Will we still want to see as much video? Will we need to capture the viewers’ attention in 2 seconds instead of 10? What do you think it requires for companies to succeed with videos and stay on top if everybody else is doing the same?

Here's where the final lesson of composition comes in: continuity. Continuity is the process of combining shots into a sequence so that they appear to have happened at the same time and place. A key part of continuity is making sure any ancillary objects in the scene — for example, a cup of water on a desk — stay in the same place (and have the same amount of water) throughout all of the shots.


You can work with an agency to develop the videos. This option is more expensive, and you will often end up spending thousands of dollars for a single video. However, you get what you pay for. If you’re looking to create a single, impactful video (or if you have a healthy marketing budget), working with professionals is certainly a beneficial option.
Here, your main goal will likely be to attract new customers who are in the first stage of product research. You’ll want to show off not only the beauty of your product, but its utility and necessity. You’ll also want to highlight what makes your product better than the rest — since these new visitors are still doing research, you’ll want to make sure your product video sets you apart from  your competition.
With people freaking out all over the internet due to the recent Facebook changes, it’s become essential to move from organic content to campaigns. It sounds surprising perhaps but after doing an expansive research on the power of images VS videos in Facebook ads, the data shows that video has up to 4x the reach and 2.5x more clicks on each ad. Promo user, Kelley Payne of Big World Art shared that she, “decreased cost-per-click (CPC) from around $1 to $0.40 – $0.70.” Theresa Shepard, owner of Shepherd & Schaller Sporting Goods, echoed the financial gain when using video to run campaign by noting that video ads, “sparked a 50% increase in store visits during campaigns.”
Social Sharing and Comments: If you're on social media, you're probably familiar with sharing and commenting. Social shares and comments are good indicators of how relevant your content is with your target audience. If a viewer watches your video and takes the time to share it with their network, you probably created a great piece of content. Social shares are also important because the more times your video is shared, the more it'll be viewed. If your goal is to reach a lot of people, social shares is a good metric to track.

View count is important here, but so is your number of unique visitors and brand awareness and recall lift. Luckily, most video hosting platforms share these data points, so they should be easy to come by. Lifts in viewer perception are a little more difficult to find, but are often measured by surveys or quick questionnaires on platforms like Facebook and YouTube.
Once you have results, you see where you’ve succeeded and where there’s room to grow. Fix what you can in terms of distribution, target audience, and actual video content in order toExtended ArticleHow to Optimize Your Video Content in 4 Easy StepsYou’ve created your video, you’ve shared it on your owned, paid, and earned channels, and you want to know how to optimize your video… Read More optimize the performance of your video.
Your first opportunity to delight comes directly after the purchase. Consider sending a thank you video to welcome them into the community or an on-boarding video to get them rolling with their new purchase. Then, build out a library of educational courses or product training videos to cater to consumers who prefer self-service or simply want to expand their expertise.
Depending on your industry and the type of video you create, your video could benefit from more traditional types of publicity, like a press release or publication on a trade website. Working with a PR agency could be beneficial, but you could also reach out directly to site administrators on niche sites related to your field, like health and wellness sites, fitness sites, major food websites, tech sites, and more. Ask to be featured in their newsletter or send them your press release with a link to your video directly — the more official your campaign, the better!
It is estimated that 92% of people who consume mobile videos share them with other people. This is a massive portion and is higher than the share rate of many other types of content out there. Simply Measured discovered that video is shared 1,200% more than both links and text combined. Also, 60% of viewers will engage in a video post before a text post, according to Diode Digital. Because of this, video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
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